The 8th China International Import Expo (CIIE) was grandly held at the National Exhibition and Convention Center in Shanghai, bringing together top brands and scientific innovators from around the world. Among them, HighQ, a New Zealand-based research-driven nutrition brand, made a remarkable appearance at the New Zealand National Pavilion (8.1H-F09).
HighQ unveiled its next-generation Platinum Calcium K2 + D3 + Mg formula, powered by its patented Highcalci® active calcium—an exclusive innovation jointly developed with the New Zealand Food Research Laboratory (NZFRL). This groundbreaking debut introduced an advanced, science-based solution for calcium supplementation, redefining how the body absorbs and utilizes calcium efficiently.
During the event, New Zealand Minister of Trade Todd McClay visited the HighQ booth and expressed keen interest in the brand’s scientific achievements in nutritional health. He also reaffirmed New Zealand’s support for local enterprises leveraging CIIE as a platform to deepen cooperation with the Chinese market.
Redefining Calcium Supplementation with High-Absorption Science
At the heart of HighQ’s philosophy lies a simple goal: “to make calcium truly absorbable.” The company’s proprietary Highcalci® active calcium technology encapsulates calcium, vitamin D₃, and vitamin K₂ (MK-7) using micro-encapsulation to enable slow release, gentle digestion, and enhanced bioavailability.
Scientific studies show that Highcalci® can increase calcium absorption by up to 95%, improve bone density by 30–40%, and boost tooth mineralization levels by around 70%, while maintaining a 98% stability rate for vitamin D₃.
Experts note that this innovation addresses two long-standing challenges in the supplement industry—low absorption efficiency and digestive discomfort—representing a major step forward in scientific calcium nutrition.
Showcasing New Zealand’s Scientific Excellence on the Global Stage
According to Martin Bremner, Vice President of HighQ Asia-Pacific, the new Platinum Calcium series is a comprehensive upgrade of the brand’s popular Colostrum Calcium Tablets. Beyond using premium New Zealand dairy sources for a richer, more palatable taste, the new line integrates Highcalci® technology to dramatically enhance calcium absorption—embodying the synergy of New Zealand’s natural purity and advanced science.
As a leading representative of New Zealand’s health-supplement industry, HighQ continues to focus on delivering comprehensive family nutrition solutions through pure ingredients, rigorous research, and verifiable product efficacy.
Looking ahead, HighQ will remain committed to scientific innovation and transparency—creating high-absorption, traceable, and evidence-based nutrition products that empower families to live healthier lives. By strengthening the global presence of “New Zealand-made” excellence, HighQ aims to advance the high-quality development of the scientific nutrition industry and contribute to the well-being of consumers worldwide.
